Keep IT Simple

Long before televisions were invented, radios are already broadcasting, informing and entertaining us. Although it’s not as popular as the television, radios are our constant companions especially on the road or when we don’t just want to watch TV and let our ears do all the work.The business strategy is just plain and simple, you get people to broadcast and you earn by people who wanted to advertise in your network. But that was changed when satellite radio was launched. Satellite radio doesn’t have any commercials and has been earning by subscription. Instead of advertisers paying the broadcasters, it’s now the listeners that’s paying the broadcasters.

Satellite radio is a pretty good concept. Instead of broadcasting through the land based antennas, satellite, as the name suggests uses satellite broadcasting. The result is a crispier and clearer broadcasting. This is ideal especially for those who are living in a remote area or traveling. There is a big chance that the reception in land base antennas will not broadcast well in remote areas because of sheer distance and interference. On the other hand, satellite signals come from above so there’s no need to think about interference. Companies that own the satellite radios even install repeaters in highly urbanized areas so that the signal will go through even with the presence of high rise buildings.

But it’s not just the signal that has drawn subscribers to satellite radio. Aside from clear signal wherever you are in North America, you’ll enjoy commercial free programs and music. And were not talking about 10 – 20 stations, you’ll enjoy more than 100 commercial free programs. From music, sports and talk radio you’ll enjoy these types of stations for hours without even thinking about being interrupted. Since its commercial free, you might be thinking that you’ll miss the great things of the program. You can forget about it as satellite radios have the ability to rewind and even forward recorded radio shows. Think of your radio as your TiVo but it’s only dedicated to audio.

Of course that depends on the hardware. Unfortunately, you need to have a receiver dedicated to these stations. Regular prices are usually at $120 but if you wanted something more powerful with recorders you might want to spend at least $200.00 for full featured receivers. That includes recording and programming the radio for the specific channel at the specific time.

As you may already have heard, XM and Sirius are the two companies that offer satellite radios in North America. Personally, I think Sirius has a better channel line-up but that’s because I love talk shows. Howard Stern and Martha Stewart are just some of the personalities you just have to look out for in Sirius. But if you’re into sports, you just have to go for XM as they cover almost any major sports channels. They are however on the verge of becoming one so if you can wait for six months, the transaction should be done by now. You’ll have more channels and possibly better prices for a satellite radio.